Gujarat University 2007 B.A Advertising

Paper-I
(Marketing Communication)
Time : three Hours] [Max. Marks : 70
Instruction : All ques. carry equal marks.
1. describe communication and discuss importance of it in an organisation in detail.
OR
What do you know about communication process ? discuss the steps involved in
communication process also.
2. elaborate the various kinds of communication used in an organisation ? discuss.
OR
describe written communication and discuss its merits and demerits.
3. explain the barriers to effective communication in detail.
OR
“Objectives of advertising are to create awareness among customers, remind, persuade
them to buy and to maintain the existing customers.” discuss.
4. describe promotion and discuss various methods of promotion in detail.
OR
explain objectives and methods of sales promotion being used in the market.
5. Write short notes on any 2 :
(i) Advertising budget.
(ii) Essential conditions of effective selling.
(iii) Publicity.
(iv) Sender and receiver.

Earning:   Approval pending.