Calicut University 2006 M.Com Commerce KETING MANAGEMENT - exam paper
D27051
Reg. No....S{.C1jEJ}..C.
Name
SECOND SEMESTER M.Com. DEGREE EXAMINATION, NOVEMBER 2006
2-1MARKETING MANAGEMENT (2004 admissions)
Time : Three Hours
Maximum ; 80 Marks
Answer all questions. Each question carries 2 marks.
1/ Define Marketing.
2. What do you mean by mark up pricing?
3. What. is promotional mix ?
Y. What, is product, testing ?
iy What is meant by consumer perception ?
(5 x 2 = 10 marks)
Answer any four questions.
Each question carries 10 marks.
/ Define Salesmanship. What arc its functions ?
7-f.xplain the concept, of marketing mix and describe the various factors that determine it.
What is moiint by product lifc-rycle ? Explain its concept with examples.
9. Explain the influence ofdiscounts and rebates in pricing decisions.
10 What are the principal social responsibilities of marketing ? Briefly explain.
J What de. you understand by channels of distribution ? How channel decisions are taken ?
(4x10 = 40 marks)
Answer any two of the following.
Each question carries 15 marks.
12. Discuss briefly the defects of agricultural marketing in India and suggest measures for its improvement.
Explain the importance of market segmentation in developing a marketing strategy. 14/Explain the uses and objectives of advertising. What are its limitations ?
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