Calicut University 2006 M.Com Commerce KETING MANAGEMENT - Question Paper
D27051
Reg. No...............................
Name.
SECOND SEMESTER M.Com. DEGREE EXAMINATION, NOVEMBER 2006
21MARKETING MANAGEMENT (2004 admissions)
Time: Three Hours
Maximum: 80 Marks
Part A
Answer all questions. Each question carries 2 marks.
1. Define Marketing.
2. What do you mean by mark up pricing ?
3. What is promotional mix ?
4. What is product testing ?
5. What is meant by consumer perception ?
(5x2 = 10 marks)
Part B
Answer any four questions.
Each question carries 10 marks.
6. Define Salesmanship. What are its functions ?
f 7. Explain the concept of marketing mix and describe the various factors that determine it.'
8. What is meant by product life-cycle ? Explain its concept with examples.
9. Explain the influence of discounts and rebates in pricing decisions.
10. What are the principal social responsibilities of marketing ? Briefly explain.
11. What do you understand by channels of distribution ? How channel decisions are taken ?
(4 x 10 = 40 marks)
PartC
\
Answer any two of the following. Each question carries 15 marks.
\
Discuss briefly the defects of agricultural marketing in India and suggest measures for its improvement.
12.
13.
14.
Explain the importance of market segmentation in developing a marketing strategy.
Explain the uses and objectives of advertising. What are its limitations ?
(2 x 15 = 30 marks)
|
Attachment: |
| Earning: Approval pending. |
