Madhya Pradesh Bhoj Open University 2007 Diploma Material Management RESEARCH METHODOLOGY- GDMM - Question Paper
INDIAN INSTITUTE OF MATERIALS MANAGEMENT
Post-Graduate Diploma in Materials Management
Graduate Diploma in Materials Management
PAPER – 13 (New) – June 2006 onwards
RESEARCH METHODOLOGY
DATE: 13.12.2007 Max. Marks: 100
TIME: 10.00 am to 1.00 pm Duration: 03 hrs.
INSTRUCTIONS:-
1. From Part ‘A’, ans 4 ques. (compulsory). every sub-question carries 01 mark. Total Marks – 32
2. From ‘B’, ans any three out of five ques.. every ques. carries 16 marks. Total Marks – 48.
3. Part ‘C”, is a case study with sub-questions (Compulsory). Total Marks– 20.
Note: Use of statistical table allowed
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Part-A: 4 ques. (Q1 to Q4) all ques. compulsory. every ques. carries eight marks
Q.1. Select the right ans from the mix of probable answers: one * 8=8 marks
i) What is the basic objective of Research Methodology?
(a) To give right
(b) To give relevant
(c) To give timely info
(d) All the above.
ii) If a research is designed to find a preliminary investigation, it is known as:
(a) Conclusive research
(b) Applied research
(c) Exploratory research
(d) None of the above
iii) What are the 2 major characteristics of the scientific method:
(a) Validity
(b) Reliability
(c) Empiricism
(d) Both a & b
iv) The survey researcher is concerned with
(a) Sampling
(b) Questionnaire design
(c) Questionnaire administration
(d) All the above
v) A questionnaire generally contains:
(a) Structured ques.
(b) Unstructured ques.
(c) Combination of both
(d) All of the above
vi) If a customer is asked to rank his preferences for different brands, it denotes:
(a) Nominal scale
(b) Ordinal scale
(c) Ratio scale
(d) None of the above
vii) The area ranging from ±2 ? is approximately:
(a) 50 %
(b) 68%
(c) 34%
(d) 95%
viii) kind one fault occurs when:
(a) Hypothesis is actual and we accept the hypothesis
(b) When the hypothesis is false and we accept the hypothesis
(c) When the hypothesis is actual and we reject the hypothesis
(d) None of the above
Q.2. Fill in the blanks with proper option: one * 8=8 marks
i) Applied research is any research used to ans a …question specific / any.
ii) Research is the systematic approach towards …investigation.
Any / purposeful
iii) Operations research deals with issues of ….
Optimization / maximization only.
In an interval scale zero
is fixed arbitrarily / has a fixed origin.
?
v) Z= X - ? where S.E.= ?
S.E
S.E.= ? or ?
? n ? n-1
vi) …….is mandatory for research proposal.
issue statement / Executive summary
vii) To study the frequency of purchase of a product , the researcher provides the
customer with …… an identity card / a barcode card
viii) Which design is used to measure the effect of 2 or more independent
variables at different levels? …….Factorial design / Statistical design
Q.3. Match Col “A” and Col “B” 1*8 =8 Marks
Col “A” Col “B”
1) An assumption or a statement A) Conclusive research
2) Research involves a formal research process B) Interval scale
3) Ranking of preferences for different grades C) Data is of metric kind
4) Multiple-regression is used for D) Hypothesis
5) outcome with performance E) Exploratory research
6) Discriminant analysis is used where F) Ordinal scale
7) Research designed to find a preliminary investigation G) metric data
8) Temperature scales are an example of H) Conclusion
Q.4. Indicate if the followings are actual (T) or False(F) 1* eight = eight Marks
i) For making right decisions, management needs timely decision making info.
ii) Primary data is collected 1st and then we go for the secondary data
iii) Quantitative research is for primary investigation.
iv) Bivariate analysis involves 2 or more variables.
v) We can use binomial distribution easily for solving probability issues for very large value of n.
vi) “?” is type-1 fault.
vii) Research plan is standard.
viii) Marketing research is an example of applied research.
PART – B three * 16 = 48 MARKS
ans ANY 3 FROM THE FOLLOWINGS:
Q.5 (a) define briefly the different steps of business research process.
(b) Distinguish ranging from the primary data & secondary data.
Q.6 (a) elaborate the features of a good research study?
(b) define briefly the 3 kinds of research designs.
Q.7. Samples of 6 observations taken from a normal distribution were 6.5, 8.6, 7.4, 5.7, 8.3 and 7.2. Is it reasonable to presume ? =7? (Test at five % level of significance)
Q.8. A machine is set to fill in coffee powder in tins, with an avg. of 200 gms, and a standard deviation of four gms.
obtain the probability that the coffee tin opted at random shall contain
(a) at lowest 200 gms.
(b) Between 200 and 204 gms.
Q.9. Write short notes on any 4 of the following: four * four = 16 marks
(a) Qualitative research
(b) Attitude measurement
(c) ANOVA
(d) Properties of normal distribution
(e) Method of lowest squares
(f) Design of questionnaire.
Q.10. Case Study – Compulsory Total Marks: five x four = 20
Godrej introduced a new brand of vegetable juice V-6 in 1996. Initially there was a good response from the consumers, because Godrej was the 1st entrant in vegetable juice market where the competition was almost negligible. The company could reach the sales target of Rs six crores during the year 1997-98. By the end of 1998, the company experienced a decreasing pattern in the sales of this product. Godrej undertook a marketing research. The research indicated that the consumers needed to be reminded to purchase V-6. And a new advertising campaign was developed, to retain the interest of the consumers. It was obtained that there were many beverages competing with V-6 that were responsible for reducing its sales as their prices were low as compared to V-6 prices. The consumers were asked to express their opinions on V-6 brand. They were repeatedly asked a question, “What do you really want in V-6.?”
The research identified 4 reasons- they liked the overall healthiness of V-6; relatively healthier to other kinds of foods; contains beta carotene which prevents disease ; and above all it contained the goodness of vegetables.
The company aired a test T.V. commercial with the help of research outcomes. A T.V. commercial indicated that the 4 factors shown in the advertisement confused the consumers. So further research was conducted and an ad message was changed. The message focused on the health benefits of V-6. the changed ad campaign resulted in increased sales of V-6.
ques. to be answered:
1. How did marketing research help in increasing the sales of V-6?
2. Do you feel that frequency of advertisement affected the sales?
3. Was the media of advertisement opted O.K?
4. Do you feel the company’s pricing policy was responsible for their reduce of sales?
5. As a researcher, what factors would you consider in designing new advertising campaign?
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INDIAN INSTITUTE OF MATERIALS MANAGEMENT Post-Graduate Diploma in Materials Management Graduate Diploma in Materials Management
PAPER - 13 (New) - June 2006 onwards RESEARCH METHODOLOGY
DATE: 13.12.2007 Max. Marks: 100
TIME: 10.00 am to 1.00 pm Duration: 03 hrs.
INSTRUCTIONS:-
1. From Part A, answer four questions (compulsory). Each sub-question carries 01 mark.
Total Marks - 32
2. From B, answer any 3 out of 5 questions. Each question carries 16 marks.
Total Marks - 48.
3. Part C, is a case study with sub-questions (Compulsory). Total Marks- 20.
Note: Use of statistical table allowed
Part-A: Four questions (Q1 to Q4) all questions compulsory. Each question carries 8 marks
Q.1. Select the right answer from the mix of probable answers: 1 * 8=8 marks
i) What is the basic objective of Research Methodology?
(a) To provide accurate
(b) To provide relevant
(c) To provide timely information
(d) All the above.
ii) If a research is designed to obtain a preliminary investigation, it is known as:
(a) Conclusive research
(b) Applied research
(c) Exploratory research
(d) None of the above
iii) What are the two major characteristics of the scientific method:
(a) Validity
(b) Reliability
(c) Empiricism
(d) Both a & b
iv) The survey researcher is concerned with
(a) Sampling
(b) Questionnaire design
(c) Questionnaire administration
(d) All the above
v) A questionnaire generally contains:
(a) Structured questions
(b) Unstructured questions
(c) Combination of both
(d) All of the above
vi) If a customer is asked to rank his preferences for various brands, it denotes:
(a) Nominal scale
(b) Ordinal scale
(c) Ratio scale
(d) None of the above
vii) The area between 2 c is approximately:
(a) 50 %
(b) 68%
(c) 34%
(d) 95%
viii) Type 1 error occurs when:
(a) Hypothesis is true and we accept the hypothesis
(b) When the hypothesis is false and we accept the hypothesis
(c) When the hypothesis is true and we reject the hypothesis
(d) None of the above
Q.2. Fill in the blanks with proper option: 1 * 8=8 marks
i) Applied research is any research used to answer a ...question specific / any.
ii) Research is the systematic approach towards .investigation.
Any / purposeful
iii) Operations research deals with problems of ....
Optimization / maximization only.
In an interval scale zero
is fixed arbitrarily / has a fixed origin.
v) Z= X - li where S.E.= ?
S.E
S.E.= c_or c
V n V n-1
vi) .......is mandatory for research proposal.
Problem statement / Executive summary
vii) To study the frequency of purchase of a product , the researcher provides the customer with............an identity card / a barcode card
viii) Which design is used to measure the effect of two or more independent variables at various levels? .......Factorial design / Statistical design
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Q.3. Match Col "A and Col "B 1*8 =8 Marks Col "A 1) An assumption or a statement 2) Research involves a formal research process 3) Ranking of preferences for various grades 4) Multiple-regression is used for 5) result with performance 6) Discriminant analysis is used where 8) Temperature scales are an example of |
Col "B A) Conclusive research B) Interval scale C) Data is of metric type D) Hypothesis E) Exploratory research F) Ordinal scale G) metric data H) Conclusion |
Q.4. Indicate if the followings are True (T) or False(F) 1* 8 = 8 Marks
i) For making right decisions, management needs timely decision making information.
ii) Primary data is collected first and then we go for the secondary data
iii) Quantitative research is for primary investigation.
iv) Bivariate analysis involves two or more variables.
v) We can use binomial distribution easily for solving probability problems for very large value of n.
vi) a is type-1 error.
vii) Research plan is standard.
viii) Marketing research is an example of applied research.
PART - B 3 * 16 = 48 MARKS ANSWER ANY THREE FROM THE FOLLOWINGS:
Q.5 (a) Describe briefly the various steps of business research process.
(b) Distinguish between the primary data & secondary data.
Q.6 (a) What are the features of a good research study?
(b) Describe briefly the three types of research designs.
Q.7. Samples of Six observations taken from a normal distribution were 6.5, 8.6, 7.4, 5.7,
8.3 and 7.2. Is it reasonable to assume =7? (Test at 5 % level of significance)
Q.8. A machine is set to fill in coffee powder in tins, with an average of 200 gms, and a standard deviation of 4 gms.
Find the probability that the coffee tin selected at random shall contain
(a) at least 200 gms.
(b) Between 200 and 204 gms.
Q.9. Write short notes on any four of the following: 4 * 4 = 16 marks
(a) Qualitative research
(b) Attitude measurement
(c) ANOVA
(d) Properties of normal distribution
(e) Method of least squares
(f) Design of questionnaire.
Q.10. Case Study - Compulsory Total Marks: 5 x 4 = 20
Godrej introduced a new brand of vegetable juice V-6 in 1996. Initially there was a good response from the consumers, because Godrej was the first entrant in vegetable juice market where the competition was almost negligible. The company could reach the sales target of Rs 6 crores during the year 1997-98. By the end of 1998, the company experienced a decreasing trend in the sales of this product. Godrej undertook a marketing research. The research indicated that the consumers needed to be reminded to purchase V-6. And a new advertising campaign was developed, to retain the interest of the consumers. It was found that there were
many beverages competing with V-6 that were responsible for reducing its sales as their prices were low as compared to V-6 prices. The consumers were asked to express their opinions on V-6 brand. They were repeatedly asked a question, "What do you really want in V-6.?
The research identified four reasons- they liked the overall healthiness of V-6; relatively healthier to other types of foods; contains beta carotene which prevents disease ; and above all it contained the goodness of vegetables.
The company aired a test T.V. commercial with the help of research results. A T.V. commercial indicated that the four factors shown in the advertisement confused the consumers. So further research was conducted and an ad message was changed. The message focused on the health benefits of V-6. the changed ad campaign resulted in increased sales of V-6.
Questions to be answered:
1. How did marketing research help in increasing the sales of V-6?
2. Do you feel that frequency of advertisement affected the sales?
3. Was the media of advertisement selected O.K?
4. Do you feel the companys pricing policy was responsible for their decrease of sales?
5. As a researcher, what factors would you consider in designing new advertising campaign?
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| Earning: Approval pending. |
