Calicut University 2008 B.Com Computer Science KETING MANAGEMENT - Question Paper
C .46328 (Pages: 2)
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SECOND YEAR B.Com. DEGREE EXAMINATION APRIL/MAY 2008
Part III - Commerce Paper IX - MARKETING MANAGEMENT (2005 admissions)
Time : Three Hours Maximum : 80 Marks
Section A N
Answer any ten questions.
Each question carries 1 mark.
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1. |
What is marketing? |
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2. |
What is a terminal market? |
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3. |
What is meant by commodity approach? | |
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4. |
What is consumer behaviour? ? |
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5. |
What is product positioning? |
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6. |
What is AIDAS formula? |
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7. |
Define marketing strategy. |
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8. |
What is marketing mix? |
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9. |
What is a hyper market? |
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10. |
What is an advertising agency? |
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11. |
Define sales territory. |
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12. |
What is export promotion council? |
(10 x 1 = 10 marks)
Section B
Answer any ten questions.
Each question carries 4 marks.
13.' Explain the classification of markets based on geographical basis
14., State the various factors to be considered in buying goods.
15. What are the various problems of assembling goods ?
16., Finance is the life blood of marketing. Explain.
17v Explain the various steps in market targeting, .
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18. Explain the psychological factors influencing consumer behaviour.
19. 'Describe the important features of a product.
20. i What are the functions of branding?
21. What are the various functions of advertisement?
22.. What is a consumer good? State the main components of consumer market.
23.. What are the various consumer rights recognised by the Consumer Protection Act, 1986?
24.. What are the important functions of WTO?
(10 x 4 = 40 marks)
Answer any two questions.
Each question carries 15 marks.
25. Critically examine the various marketing channel decisions.
26. What is Marketing Research? Point out the objectives of marketing research.
27. What are the main.features of manufactured consumer goods? Briefly explain the differences between marketing of consumer goods and marketing of industrial goods.
.. ......................(2 x 15 = 30 marks)
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Attachment: |
| Earning: Approval pending. |
