Punjab University 2007 M.C.A Computer PRINCIPLES OF MANAGEMENT (MC - 204) - Question Paper

MCA (Semester – 2nd)

PRINCIPLES OF MANAGEMENT (MC - 204)

Time : 03 Hours
Maximum Marks : 60

Instruction to Candidates:

1) part - A is compulsory.
2) Attempt any 4 ques. from part - B.

part – A
Q1) (15 * two = 30)

a) How management integrates ideas, things and people?

b) discuss the role of diagnosis in decision making.

c) elaborate the characteristics of a sound policy?

d) How ‘action’ and ‘delegation of authority’ contribute to effective controlling?

e) What do you understand by Matrix Organization Structure? elaborate its limitations?

f) List the objectives of work study.

g) Differentiate ranging from ‘Market Research’ and ‘Marketing Research’.

h) discuss the need of working capital in business.

i) Does the existence of variety of communication media guarantee the Success of communication? Justify your ans

j) elaborate the limitations of recruitment from internal sources?


part - B (4*10 = 40)

Q2)
(a) Why do most large department stores and supermarket chains establish their stores on a territorial basis?

(b) elaborate the main difficulties in the smooth relationship line and
Staff officials in an enterprise? How can these be removed?

Q3) How planning is an intellectual process? discuss planning process by Highlighting the role of intellect in every step.

Q4) “Control is such a function of management that ensures work accomplishment in accordance to plans”. discuss controlling process by analyzing this statement.

Q5) define operative functions of human Resource Department.

Q6) define major segmentation variables meant for consumer market.

Q7)
(a) elaborate the functions of routing, scheduling, dispatching and follow up in production management.

(b) Highlight the role of non verbal behavior in selection interviews.

Earning:   Approval pending.