Punjab University 2005-3rd Sem M.B.A keting Research (rd/4th) - Question Paper

Marketing Research MBA (Semester-3rd/4th)

MARKETING RESEARCH (MB- 501/601)

Time : 03 Hours Maximum Marks : 60

Instruction to Candidates:

1) part - A is compulsory

2) Attempt any 5 ques. from every part -B


part – A (10 * two = 20)


Q1) (a) Differentiate ranging from Exploratory and Descriptive Research design.

(b) describe Paired-Comparison Scaling.

(c) describe marketing Decision Support System.

(d) explain the concept of factor- Loadings.

(e) define Price Penetration Policy.

(f) What do you mean by copy testing?

(g) Compare Primary and Secondary data.

(h) What do you mean by Pilot Study?

(i) describe Latin sruare Design.

(j) What do you mean by Preference Data in MDS?


part - B
(5 * eight = 40)

Q2) What do you mean by 'Research Design'. define the procedure used in

the preparation of a research proposal of synopsis.

Q3) What advantages do statistical designs have over basic designs? explain

statistical Designs in detail

Q4) (a) elaborate the similarities and differences ranging from Cluster Analysis and

Discriminant Analysis.

(b) Differentiate ranging from Direct data and Corollary data methods of developing market potential

estimates

Q5) define the importance of considering the marketing environment in

conducting International marketing Research.

Q6) explain the technique of Conjoint Analysis. elaborate its applications.

Q7) (a) Write a note on Brand Positioning.

(b) What do you mean by Sales Forecasting? Why is it done?

Earning:   Approval pending.