Punjab University 2008 B.B.A KETING RESEARCH - exam paper

B.B.A MARKETING RESEARCH ques. paper

MARKETING RESEARCH

Time : three hours Maximum marks : 75

ans for five marks ques. should not exceed two pages.

ans for 15 marks ques. should not exceed five pages.

part A — (3 x five = 15 marks)

ans any 3 ques..

All ques. carry equal marks.

1. Differentiate ranging from market research
and marketing research.

2. Briefly discuss the various sources of secondary data.

3. How to create a research design?

4. elaborate the elements of advertising research?

5. elaborate the uses of test marketing?

part B — (4 x 15 = 60 marks)

ans any 4 ques..

All ques. carry equal marks.

6. discuss the scope and importance of marketing research.

7. What is meant by research design? discuss its kinds.
.
8. How to measure market potential for a product?

9. What is meant by sampling? elaborate its merits and limitations?

10. discuss in detail about data processing and analysis.

11. discuss the process of market research.

12. Write short notes on :
(a) Questionnaire.
(b) Product research.
(c) Sales analysis.

Earning:   Approval pending.