Punjab University 2008 B.B.A keting Management - Question Paper

Time:3 hours
Maximum marks: 75

PART A (3×5=15)

ans any 3 ques.. All ques. carry equal marks.

1. discuss the product diversification.
.
2. What is marketing mix? discuss its components.

3. discuss the need for marketing info system.

4. elaborate objectives of pricing?

5. discuss the nature and scope of marketing.

PART B (4×15=60)
ans any 4 ques.. All ques. carry equal marks.
6. elaborate the factors influencing buyer behaviour?

7. discuss the various stages of product life cycle.

8. discuss the different functions of marketing.

9. What is advertising? discuss the media of advertising.

10. discuss sales promotion in detail and its advantages and disadvantages.
.
11. discuss the qualities of a salesman.

12. discuss the functions of wholesaler, retailer and middlemen in marketing.

Earning:   Approval pending.