Maharashtra State Board of Technical Education 2012-6th Sem Diploma Fashion Design for in in Fashion & Clothingester Subject Fashion Communication (12641) - Question Paper
MSBTE Sample ques. Paper for Diploma in Diploma in Fashion & Clothing.
Sixth Semester
Subject Fashion Communication (12641)
Scheme - E
Question Paper Profile Course Name : Diploma in Fashion & Clothing.
Course Code : DC
12641
Semester : Sixth
Subject Tile : Fashion Communication
Time: 3 Hrs.
Marks
: 100
Instructions:
1. All questions are compulsory.
2. Illustrate your answers with neat sketches wherever necessary.
3. Figures to the right indicate full marks.
4. Assume suitable data if necessary.
5. Preferably, write the answers m sequential order.
Q.l A) Attempt any Three of the following: 12 Marks
a) Explain the effect of Globalization on Fashion mdustry?
b) Write a format for introducing new product line of already existing brand.
c) What is Reporting? Explain the importance of it.
d) Explain the elements affecting quality of a fashion photograph.
Q.l B) Attempt any ONE of the following: 06 Marks
a) Define Fashion Journalism. Fashion journalist should be different from other journalists'- Justify.
b) What are Publicity Campaigns? Explain the role of Press packages and Individual approaches in publicity.
Q.2 Attempt any FOUR of the following: 16 Marks
a) "Ethnic look of Hippies contributed to Anti fashion concept of 1960-70s- Explain with consequences.
b) What is First Impression? Explain the reliability of it.
c) Explain Stock shortages and overages in terms of Store Inventory Control.
d) Giorgio Armani became the trend setter for 1980s Acquisitive era- explain with global vision.
e) Define Fashion Show. Explain various types of it.
f) Define the following: Fashion Direction, Interrupted Fashion Cycles, and Automatic Replenishment, Fashion forecasting.
Q.3 Attempt any FOUR of the following: 16 Marks
a) Narrate the effect of Overspending and Over-borrowing in 1980's on current fashion business.
b) Explain the factors that boom Womens wear industry in Post scene of World War -I.
c) What is the role of Public Relation office and Fashion office in executing a Special event?
d) Define Purchase order. Explain its importance with respect to Consumer demand cycle.
e) Write a short note on Media Ethics.
Q.4 A) Attempt any THREE of the following: 12 Marks
a) Survey states Womens fashion reflects social Changes- support with history.
b) Explam the three major areas of fashion advertising process.
c) Describe the elements of Visual Merchandising.
d) Explam current issues in global fashion industry'.
Q.4 B) Attempt any ONE of the following: 06 Marks
a) What are fashion services? Give few global examples. Narrate the evaluation of collected resources from fashion services.
b) What are ' Windows? List the features. Explam various types of windows.
Q.5 Attempt any TWO of the following: 16 Marks
a) What are Special Events? List and explain various types of special events. Explain how fashion and public relations are synchronized to organize a special event?
b) Discuss the following:
I. Claire McCardells effect on American fashion during post world war -II n. Yves St. Laurents effect on Paris fashion in Anti fashion scene.
c) Discuss the types of media used in advertising and give examples of how each type reaches target groups.
Q.6 Attempt any FOUR of the following: 16 Marks
a) Distinguish Trade Magazines and Consumer publications.
b) How a graphical designer can contribute to digital photography?
c) Define Individuality. Explain the concept with any two international fashion icons.
d) Discuss few practical considerations from consumer to purchase any fashion product.
e) Give a summary on Promotional Advertising and Promotional stores.
Scheme - E
Question Paper Profile Course Name : Diploma in Fashion & Clothing.
Course Code : DC
12641
Semester : Sixth
Subject Tile : Fashion Communication
Time: 3 Hrs.
Marks
: 100
Instructions:
1. All questions are compulsory.
2. Illustrate your answers with neat sketches wherever necessary.
3. Figures to the right indicate full marks.
4. Assume suitable data if necessary.
5. Preferably, write the answers m sequential order.
Q.l A) Attempt any Three of the following: 12 Marks
a) Explain the effect of Globalization on Fashion mdustry?
b) Write a format for introducing new product line of already existing brand.
c) What is Reporting? Explain the importance of it.
d) Explain the elements affecting quality of a fashion photograph.
Q.l B) Attempt any ONE of the following: 06 Marks
a) Define Fashion Journalism. Fashion journalist should be different from other journalists'- Justify.
b) What are Publicity Campaigns? Explain the role of Press packages and Individual approaches in publicity.
Q.2 Attempt any FOUR of the following: 16 Marks
a) "Ethnic look of Hippies contributed to Anti fashion concept of 1960-70s- Explain with consequences.
b) What is First Impression? Explain the reliability' of it.
c) Explain Stock shortages and overages in terms of Store Inventory Control.
d) Giorgio Armani became the trend setter for 1980s Acquisitive era- explain with global vision.
e) Define Fashion Show. Explain various types of it.
f) Define the following: Fashion Direction, Interrupted Fashion Cycles, and Automatic Replenishment, Fashion forecasting.
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