Kuvempu University 2009 M.B.A Second Semester (Distance Mode) s - Question Paper

Second Semester M.B.A. (Distance Mode) Degree exams June 2009
(New Scheme)
MBA DP - 202 : MARKETING MANAGEMENT

Time : three Hours Max. MArks : 80

parts - A

Note : 1. discuss the subsequent.
2. every 1 carries 2 marks.

1. a. What is sales concept?

b. provide examples for B2B and B2C marketing.

c. What is labeling?

d. elaborate the advantages of branding?

e. What is green marketing?

part - B

Note: 1. ans any 5 of the subsequent ques..
2. every 1 carries 7 marks.

2. define with example role of marketing mix in marketing management.

3. discuss the pre-requisities and benefits of effective market segmentation.

4. Briefly discuss stages in the PLC with example.

5. explain the factors affecting buying decision process.

6. explain the new product pricing strategies.

7. elaborate the various kinds of retailers? discuss their functions.

part - C

Noye: ans the subsequent wuestions. ques. Nos. 8&9 carry 10 marks every and 10
carries 15 marks.

8. a. explain the scope and change taking place in the area of amrketing.
OR
b. Analyze the controllable and uncontrollable factors in marketing enviornment.

9. a. Waht is new product? discuss the stages in development of new product.
OR
b. discuss the roles and functions of distributions channel members.

10. What is promotions mix? For a hypothetical producct, design an effective promotion mix.

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Earning:   Approval pending.