Kuvempu University 2009 M.B.A Adversiting managment - Question Paper
ADVERSITING MANAGMENT
MBC 220
Third Semester M.B.A., (Distance Mode) Degree Examination June 2009
MBA DP 304 MM : ADVERTISING MANAGEMENT
Time : 3 Hours Max. Marks : 75
SECTION - A
Answer the following. Each sub-question carries TWO marks. (2x5=10)
1. Explain the following terms.
a) Advertising layout
b) Visualization
c) Slogans
d) Free lancers
e) Transit advertising
SECTION - B
Answer any FIVE of the following. Each question carries SIX marks. (5x6=30)
2. How to select advertising agency?
3. Briefly explain the different types of advertising appeals.
4. Explain the significance of advertising research.
5. Explain any two methods of determining advertising budget.
6. Distinguish between transit and outdoor advertising.
7. Explain the role of advertising in modern business world.
SECTION - C
Answer the following Q. No. 8 and 9 carry 10 marks each and Q. No. 10 carries 15 marks.
(2x10+15=35)
8. a) What do you mean by media reach ? How is reach* decision made?
OR
b) Briefly explain the process of message design and development.
9. a) Explain the significance of creativity in advertising. List any four creative ads you
observed in TV.
OR
b) Explain the methods to evaluate advertising effectiveness.
10. Explain the impact of advertising on children, women and society.
* * *
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