Kuvempu University 2009 M.B.A Marketing Management Retailing and brand management - Question Paper
RETAILING AND BRAND MANAGEMENT
MBC 250
Third Semester M.B.A., (Distance Mode) Degree Examination June 2009
MBA DP 307 MM : RETAILING AND BRAND MANAGEMENT
Time: 3 Hours Max. Marks : 75
SECTION - A
Answer the following questions. Each sub-question carries TWO marks. (2x5=10)
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1. a) |
What are Infomercials? |
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b) |
What are Assortments? |
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c) |
What is CBD? |
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d) |
What is Brand image? |
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e) |
What is Brand Extension? |
SECTION B
Answer any FIVE of the following. Each question carries SIX marks. (5x6=30)
2. What are the advantages of brand extension?
3. What is point of difference CPOD?
4. What do brands mean to you ? What are your favourite brands and why?
5. What is Franchising ? Examine the different types of franchise systems?
6. What are the functions of Retailing?
7. What are the different types of consumer decision making?
SECTION - C
Answer the following questions. Q. NO. 8 & 9 carry 10 marks. Q. No. 10 carries 15 ir.-rks.
(2x10+15=3!.;
8. a) Write a note on different types of retail location.
OR
b) What are the different components of building competitive advantage? Give suitable examples for each component?
9. a) What is Brand feelings.
OR
b) What are the challenges and opportunities of branding.
10. Consider yourself as the owner of a retail outlet, how would you take care of the atmospherics of your retail outlet.
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Attachment: |
| Earning: Approval pending. |
