Andhra University 2007 B.B.A KETING MANAGEMENT - Question Paper

ANDHRA UNIVERSITY

SCHOOL OF DISTANCE EDUCATION

MASTER OF BUSINESS ADMINISTRATION

II YEAR ASSIGNMENT ques. PAPER 2007 – 2008

(Applicable to Admitted Batches from 1998 to 2006)

MARKETING MANAGEMENT

Assignment No. 1

ans all ques. five x five = 25 Marks

1. As a Marketing Consultant suggest a suitable market segmentation
strategy for the manufactures of :

(a) Detergent Soap (b) Motor Bike (c) Milk Products

2. ‘Marketers can create needs’. Do you agree ? provide reasons to support
your ans.

3. “The Indian market is gradually becoming consumer oriented”.
explain the statement with reference to consumerism.

4. A Multinational company manufacturing sports shoes and entering
Indian market has appointed you as its marketing manager. Prepare
a marketing plan keeping in view the influence of internal and
external factors.

5. Cellular phones are in the “growth” stage. What strategies should a
company like Airtel employ to encounter competition in this stage ?
Illustrate your ans.

Assignment No. 2

ans all ques. five x five = 25 Marks

1. elaborate the various brand strategy choices available to a company ?
Enunciate their relative merits and demerits.

2. define the Pricing Strategies usually adopted by a Company when a
product travels through the various stages of its life-cycle.

3. describe Sales Forecasting. explain the conditions needed for
Executive Judgement method, and its strengths and limitations.

4. A leading consumer durables firm is interested in modifying its
product mix. What factors you consider or recommend for this
analysis ? what are on them.

5. Apply the 4 major elements of promotion mix to market Child Relief
and You (CRY).

Earning:   Approval pending.