Deemed University 2011 B.B.A University: Lingayas University Term: III Title of the : Business Environment-I - Question Paper

Roll No. ..

 

Lingayas University

BBA-MBA (Integrated) 1^st Year (Term III)

Examination May 2011

Business Environment-I (BA - 1111)

 

[Time: 3 Hours] Max. Marks: 100]

 

Before answering the question, candidate should ensure that they have been supplied the correct and complete question paper. No complaint in this regard, will be entertained after examination.

 

Note: Attempt five questions in all. All questions carry equal marks. Select two questions from Section A and two questions from Section B. Question no. 8 (Section C) is compulsory.

Section A

Q-1. Define the term Business Environment. What are its various components? How these variables affect the operational capability of the firm. [20]

Q-2. What do you understand by the Corporate Social Responsibility of a firm? Why this concept is crucial even if no business is generated directly through this kind of business initiative? [20]

Q-3. Elaborate the Consumer Protection Act. What are its implications in Indian context? [20]

Section B

Q-4. Define the term Competition? What do you understand by Competition Law? What is its Implication in context of Global Business perspectives? [20]

Q-5. Elaborate the following terms (Any four):

(i) Balance of Payments (ii) FEMA

(iii) FDI (iv) GATT/WTO

(v) Joint Ventures Vs Acquisition (vi) IMF

(vii) European Union [45=20]

Q-6. How does a Political Environment affect the profitability of a business organization? Why the political variables of USA could be the cause of threat to BPO companies in India? [20]

Q-7. What do you understand by Technology Transfer? What are its Merits & Demerits? List out the various complications faced by business organizations in order to under go with the Technological Transfers. [20]

 

Section C

Q-8. CASE STUDY

The Tashukara Lacquerware Company of Kyoto, Japan was one of the many hundreds of small handicraft shops making lacquerware for the daily table use of Japanese people when the American army officers started using them as the part of the souvenirs. Young Mr. Tashukara, who has just taken the old family business in 2009, saw there is an opportunity but soon found that traditional handicraft methods & tools were gone out dated & slow hence needing new technologies & strategies to compete with the rival firms. He introduced new ways of simple methods of manufacturing of machine-coated, polishing & inspection into what had been a purely handicraft. But soon his family members were not in favor of introducing new techniques as they said that these techniques will destroy the traditional taste of the Lacquerware. More over they were under threat that these kind of modern techniques will snatch the their category of Handicrafts as all the products are getting manufactured on machines now.

 

Questions:

 

1. What were the causes for the young Tashukara to introduce the new tools in his traditional business?

2. What kind of environmental variables became obstacles for Tashukara to develop his business? Would those decisions hamper his family business anyway?

[20]