Deemed University 2011 B.B.A University: Lingayas University Term: III Title of the : Business Communication-I - Question Paper

Roll No. ..

 

Lingayas University

BBA-MBA (Integrated) 1^st Year (Term III)

Examination May 2011

Business Communication-I (BA - 1112)

 

[Time: 3 Hours] Max. Marks: 100]

 

Before answering the question, candidate should ensure that they have been supplied the correct and complete question paper. No complaint in this regard, will be entertained after examination.

 

Note: Attempt five questions in all. All questions carry equal marks. Select two questions from Section A and two questions from Section B. Question no. 8 (Section C) is compulsory.

Section A

Q-1. What do you understand by the term communication? Explain the various forms of communication. [20]

Q-2. Write a detailed note on graphic communication. [20]

Q-3. What is the need and function of business letter writing? Explain the planning phase of business letter. [20]

Section B

Q-4. What do you mean by effective listening? Explain the types of listening. Also state the guidelines/tips to develop listening skills. [20]

Q-5. Describe the various technology enabled tools used for constructing and presenting messages. [20]

Q-6. What is meant by Body language? Discuss the functions and significance of body language. [20]

Q-7. Explain briefly (Any two):

(i) Role of Communication

(ii) Effective Presentation Skills

(iii) Essentials of effective business communication [210=20]

Section C

Q-8. (a) Read the following passage and answer the questions:

It is interesting to imagine how the early men were afraid of every thing and how they thought that every misfortune was caused by angry and jealous gods. They saw these imaginary gods everywhere in the jungles, in the mountains, in the rivers, in the clouds. Their idea of God was not of a gracious and good person, but of a very irritable person who was always losing His temper. And as they were afraid of His anger, they were always trying to appease Him by giving Him something, chiefly food. Sometimes if a disaster came, like an earthquake or a flood or a disease which killed large numbers of people, they would become much frightened and think that the gods were in wrath. And to please them they would even go so far as to sacrifice men and women, even kill their own children and offer them to the gods.

Questions:

1. What, according to the early man, was the cause of his misfortune? [1]

2. Where did he find the angry gods? [1]

3. What was the early mans idea of God? [1]

4. How did he try to appease Him? [1]

5. When there was a devastating earthquake or flood or a fatal disease how did the early man react? [1]

6. How did he try to please the angry gods? [1]

1 2 3 4 5

7.      Their idea of God was not of a gracious and good person, but of a

6 7 8

very irritable person who was always losing His temper. [4]

 

(b) Even though you were assured of goods within three weeks of placing the order, it is six weeks from the date of order and you have yet to receive them. Write a complaint letter to your supplier, pointing out the delay and specifying a date by which you wish to get the goods. [10]