Karnatak University 2007 M.B.A Business Administration KETINGMANAGEMENT - Question Paper

Time: 3 hours Maximum: 100 marks
ans any 5 ques.. All ques. carry equal marks.
1. How does the systems approach to marketing differ from the more traditional
approaches?
2. discuss the components of marketing mix.
3. explain the micro and macro environmental factors in which marketing activities
works.
4. discuss how the buying process for industrial products differ from that of consumer
consumables.
5. discuss the various stages of product life cycle and the strategies suitable for the
different stages.
6. Advertising is a luxury in the situation of developing economy as in India. explain.
7. Why should a manufacturer setup his own sales branches even if established
warehouses were available. Suggest a suitable channel for cool drinks.
8. Rural marketing is eye catching even for MNCs. explain the reasons and do you
suggest various strategies for urban and rural marketing. If so, justify.

Earning:   Approval pending.