Veer Narmad South Gujarat University 2010 M.Com Commerce keting Management : - I , ( Part -1 ) - - Question Paper

RE-3361

M. Com. (Part - I) Examination April/May - 2010 Marketing Management

(Old Course)

Time : 3 Hours]

Instructions :

(1)

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Fillup strictly the details of signs on your answer book.

Name of the Examination :

M. Com. (Part - 1)

Name of the Subject:

Marketing Management : P. - 1 (Old)

-Subject Code No.:

3 3 6 1

-Section No. (1,2,.....): Nil

Figures to the right indicate full marks of the questions.

Give the meaning of marketing and explain the difference 14 concept of marketing.

OR

Explain the factors affecting price determination.

What do you mean by discounts and rebates? Explain their nature and functions.

OR

Briefly discuss the various distribution channels.

Briefly analyse the factors evolved in marketing environment.

OR

Critically evaluate the role of branding and packaging in the marketing of products.

Explain the following terms in detail :

(a)    International Marketing

(b)    Green marketing.

OR

4 Discuss the types of products.    14

5 Write short notes on : (any two)    14

(a)    Market segmentation and positioning

(b)    Relationship marketing

(c)    Product and product mix

(d)    Major product decisions.

RE-3361]    2    [ 100 ]

Attachment: veer-narmad-south-gujarat-university-2010-m-com-commerce-29131-1.pdf

Earning:   Approval pending.