Veer Narmad South Gujarat University 2010 M.Com Commerce keting : - III , ( Part -1 ) - - Question Paper
RF-3372 M. Com. (Part - I) Examination April/May - 2010 Marketing : Paper - III
(International Marketing)
(New Course)
Time : Hours] [Total Marks :
Instruction :
(2) Answer to the two sections should be written in separate answer books.
(3) Question number one in section I and question number four in section II are compulsory.
(4) All other questions have internal options within them.
(5) Figures to the right indicate the full marks of the question.
1 (a) List and Explain the similarities and differences 7
between Domestic and International Marketing.
(b) Discuss the impact of legal and social cultural 7
environment on International Marketing Decisions.
(a) List and explain some theories of International Trade with relevant examples.
(b) Critically Evaluate the options of product Standardisation vis a vis product adoption for International Markets.
(a) Discuss the concepts of product segmentation and Positioning for International Markets.
(b) List and Explain the various types of direct intermediaries in International marketing.
Discuss the modes of Transportation used in
International Marketing with Examples.
What are the price and non price factors that affect
pricing in International Markets? Explain with examples.
4 (a) List and explain some INCO TERMS which are used 7
as a basis for Export Pricing
(b) List and explain some of the documents that are 7
used Transportation of Goods in case of International Marketing.
5 How will you select and appoint Foreign Distributors/ 7 Agents for International Marketing.
5 Discuss the Impact of Globalization and WTO on 7 International Marketing.
6 Write short notes on (any two):- 14
(1) Dumping and Counter Trade
(2) International product Segmentation
(3) Containerization
(4) Information Technology in International Marketing.
RF-3372] 3 [ 3400 ]
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Attachment: |
| Earning: Approval pending. |
