Veer Narmad South Gujarat University 2011 M.Com Commerce S-2594 - 104 : General keting - 1 ( Sem1 ) . - Question Paper
M. Com. I (Sem. I) Examination
March / April - 2011
General Marketing - I : Paper - 104
S-2594
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Name of the Examination :
M. Com. 1 (Sem. 1)
Name of the Subject:
General Marketing - 1 : Paper - 104
-Section No. (1,2,.....): Nil
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Instructions : (1) As per the Instruction No. 1 of Page No. 1.
(2) Marks of each question are indicated on its right side.
1 Explain the meaning of product, Discuss its types. 15
OR
1 Discuss the elements of promotion mix. 15
2 Give the definition of marketing explain its importance. 15
OR
2 Discuss the trends in marketing environment. 15
3 Explain the meaning of pricing . Discuss the factors 15 affecting pricing.
OR
3 Discuss the product faiulure and product elimination. 15
4 What is mean by product mix ? Discuss with illustration 15 of its elements.
OR
4 Write short notes on : (any two) 15
(1) Marketing mix
(2) Product life cycle
(3) Product line.
5 Suraj Ltd. is manufacturing bicycle and tubes for bicycles. 10 Company selles its product all over the nation.Middle and upper poor class of are its customers. Child used bicycle go to school and people of rural area usually used bicycle for going to their work place. Since last five years facility of loan has diverted customers of bicycle towards bike and moped so sales of bicycle is not increasing at the same time number of service class and daily wages works are increasing In this situation what company should do?
Company has following options :
(1) To increase product line
(2) To change productmix
(3) To make efforts to increase sales
(4) To serach for new market segment which option will you adopt? Why?
S-2594] 3 [ 100 ]
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