Veer Narmad South Gujarat University 2011 M.Com Commerce S-2595 - 105 : Service eneral keting ( Sem1 ) . - Question Paper
M. Com. - I (Sem. I) Examination
March / April - 2011
Service Marketing : Paper - 105
S-2595
Instructions :
Time : 3 Hours]
[Total Marks : 70
N Seat No.:
6silq<3i Puunkiufl [qaim SuwiA u* qsq <KH=fl. Fillup strictly the details of signs on your answer book.
Name of the Examination :
M. Com. - I (SEM. 1)
Name of the Subject:
SERVICE MARKETING - 105
-Section No. (1,2......): Nil
Student's Signature
-Subject Code No.:
(2) All question carry equal marks .
(3) Question 1 is compulsory.
1 Discuss the scope of service marketing,also discuss the 14 methods of designing service delivary system.
2 Discuss the various components of service, Taking an 14 example of service you are familier with.
OR
2 What is the importance of services marketing for a 14 developing country like india?
3 How is a firms service marketing affected by the 14 macro-environment. Give example to illustrate your answer.
OR
3 What specific problems are faced by service organizations? 14 Now can the firm over come these problems ?
4 Describe the meaning and types of service expectations ? 14 What are the issues involved in service expectations.
OR
4 Take an example of a service industry ,to discuss the 14 factors involved in consumer exapactations.
5 Write short notes : any two 14
(1) Customer satisfaction.
(2) Strategies to influence customer perception.
(3) Service facility.
(4) Growth of consumer and industrial services.
S-2595] 2 [ 100 ]
|
Attachment: |
| Earning: Approval pending. |
