Kannur University 2007-4th Sem M.B.A Finance , - Question Paper

Paper 1: STRATEGIC MANAGEMENT
Time: three Hours Total Marks: 60
SECTION-A
ans all ques.. every ques. carries two marks.
1. What is competence Mapping?
2. Point out the significance of Tactical Planning?
3. What is Strategic Gap Analysis?
4. What is Strategic Control?
5. Comment on Vertical Integration?
6. Distinguish ranging from the mission and vision of a company with example?
7. What do you understand by Core Competence?
8. What is TOWS analysis?
9. Explain Strategic Competitiveness?
10.What do you mean by disinvestments strategy?
(10*2=20)

part B

(Answer any 3 ques.. every ques. carries four marks.)

11. What do you mean by a strategy?Explain turnaround strategies?
12.Explain Strategic Management Process?
13.What are the conditions under which a firm can go global?
14.Explain SWOT analysis? How does it help in planning?
(3*4=12)



part C
(Answer any 2 ques.. every ques. carries eight marks.)

15.Compare and contrast SWOT analysis with portfolio analysis?
16.What determines the level of competitive intensity in an industry according porter?
17.Explain the relationship of policies to strategies?
(2*8=16)

part D
(Compulsory)

18. Case:

On March 14,2000,Stephen King ,the horror writer,published his new book, Riding The Bullet,on the internet before it appeared in print.Within 24 hours,around 400,000 people had downloaded the book even though most of them need to download the software in order to learn the book.The unexpected demand crashed the servers.According to Jack Romanos,President of Simon Schuster,
“I don’t think anybody could have anticipated how many people were out there who are willing to accept the written word in a paperless format.” To many this announced the coming of electronic novel.Environmentalist applauded that e-books would soon change paper books and news papers, thus reducing pollution coming from paper mills and landfills. The book was easy to download and took less time than a trip to book store..It was also free so there was nothing to discourage natural curiosity.Some people in the industry remarked that 75% of those who downloaded the book did not learn it?

ques. to be answered
a)What are the pros and cons of electronic publishing?
b)Should everyone in the publishing world, convert to electronic publishing? (1*12=12)

Earning:   Approval pending.