Veer Narmad South Gujarat University 2011-3rd Year B.Pharm SB-1167 Pharmaceutical industrial management a - Question Paper
Third Year B. Pharm. Examination
March / April - 2011
Pharmaceutical Industrial Management
SB-1167
Time : Hours]
[Total Marks : 70
Seat No.:
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Fillup strictly the details of signs on your answer book.
Name of the Examination :
T. Y. B. Pharm.
Name of the Subject:
Pharmaceutical Industrial Management
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-Subject Code No.: |
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-Section No. (1,2,.....): 1&2 |
(2) Attempt all questions from each section.
Student's Signature
(3) Answer and submit both sections separately.
Attempt any five of the following : 10
(a) Why pharmaceutical marketing is known as Indirect Marketing ?
(b) Give the proforma for the journal and ledger.
(c) Define Advertising. Give two illustration of collective advertising.
(d) Why organizations should focus on Labour Welfare ?
(e) What do you mean by the term Innovation ?
(f) Explain the term supply.
(g) Enumerate accounting concepts.
Answer in detail : (any four) 16
(a) Explain the various steps in the process of personal selling.
(b) Discuss the general principles of Insurance.
(c) Hinsberg two factor theory of motivation.
(d) Trial Balance.
(e) Explain the principles of material management.
(f) Explain various types of accounts with examples.
3 Write short notes : (any three) 9
(a) Explain following terms : liabilities, Creditors and Assets
(b) Primary data V/s Secondary data
(c) ABC Analysis
(d) Qualities of Salesmen
(e) Co-ordination and its types.
4 Answer in one line : (any eleven) 11
(a) Define Balance sheet.
(b) Define creativity.
(c) What is inventory ?
(d) Explain the rule for debit and credit for nominal account.
(e) Define the term marketing research.
(f) What is Budget ?
(g) Define primary data.
(h) What do you mean by hundi ?
(i) Define Motivation.
(j) What is recruitment ?
(k) Define the term labour welfare.
(1) What is a debtor ?
(m) Define the term ledger.
(n) Define leadership.
(o) Define the term stress interview.
5 Write short notes : (any three) 12
(a) Rectification of errors in trial balance.
(b) Export Procedure.
(c) Explain types of organization with its merits and demerits.
(d) Production management.
(e) Differentiate between journal and ledger.
6 Answer in detail : (any two) 12
(a) Explain in detail money measurement concept and going concern concept.
(b) What is sales promotion ? Explain in detail about various techniques of sales promotion.
(c) Describe in details about the functions of management.
SB-1167] 2 [ 400 ]
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| Earning: Approval pending. |
