KIIT University 2008 M.B.A Marketing Management keting - Question Paper

a. distinctiveness
b. communicability
c. relevance
d. believability
e. feasibility

25. In a positioning statement, the case for the product rests on its ________.
a. product category
b. points-of-difference
c. target consumer
d. consumer need
e. brand

26. To say that a product has a life cycle is to assert all of the subsequent other than ________.
a. products have a limited life
b. product sales pass through distinct stages, every posing various challenges, opportunities, and issues to the seller
c. products all basically exhibit cycle-recycle growth trends
d. profits rise and fall at various stages of the product life cycle
e. products require various marketing, financial, manufacturing, purchasing, and human resource strategies in every life-cycle stage

27. The 4 stages of the product life cycle include all of the subsequent other than ________.
a. decline
b. learning
c. maturity
d. introduction
e. growth

28. The ________ stage of the product life cycle is a period of rapid market acceptance and substantial profit improvement.
a. introduction
b. growth
c. maturity
d. saturation
e. decline

29. According to the general bell-shaped curve used to illustrate the product life cycle, which of the subsequent stages is generally seen when the sales curve is at its peak?
a. Introduction
b. Growth
c. Maturity
d. Decline
e. Abandonment

30. According to the illustrations describing the product life cycle, during which stage of the cycle is there a strong likelihood that negative profits will be the norm?
a. Introduction
b. Growth
c. Maturity
d. Decline
e. Abandonment

31. A product such as nylon (e.g., numerous uses—parachutes, hosiery, shirts, carpeting, et cetera) has been characterized as having a ________ trend to its product lifecycle.
a. growth-slump-maturity
b. scalloped
c. cycle-recycle
d. triangular
e. fad

32. ________ do not normally survive (as a special category product life cycle) because they do not normally satisfy a strong need.
a. Styles
b. Fashions
c. Fads
d. Intra-brands
e. Trends

33. Which of the subsequent product life-cycle stages would be appropriately defined as being 1 where firms focus mainly on buyers from higher-income groups and prices tend to be high because costs are high?
a. Introduction stage
b. Growth stage
c. Maturity stage
d. Saturation stage
e. Decline stage

34. Most studies indicate, with respect to the product life cycle in its introductory stage, that the ________ gains the greatest advantage.

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