Veer Narmad South Gujarat University 2011-3rd Year B.Com SB-0515 keting : ( : 3 ) . - Question Paper

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ENGLISH VERSION

Instructions : (1) As per the instruction no. 1 of page no. 1.

(2)    Question No. 1 is compulsory.

(3)    Figures to the right indicate the marks of the question.

SB-0515]    2    [Contd...

1 Answer in brief :    10

(i)    What is meant by sales forecasting ?

(ii)    Give the concept of International marketing.

(iii)    Give the four illustrations of selective method.

(iv)    Stock ratio =_

(v)    Give the definition of relationship marketing.

(a)    Explain the scope of marketing research.    6

(b)    Explain any one method of marketing research.    6

OR

(a)    Discuss the scope of marketing audit.    6

(b)    Discuss the economical environment in the    6 international marketing environment.

(a)    Explain any two factors affecting sales forecasting.    6

(b)    Explain the consumer expectation method as a one    6 method of sales forecasting.

OR

(a)    Discuss the functions of marketing executive.    6

(b)    Explain geographical marketing organization.    6

(a)    Explain the coupon counting method.    6

(b)    Explain the types of demand.    6

OR

(a)    Explain the distinguish between primary data and    6 secondary data.

(b)    Discuss the distribution cost analysis as a one    6 method of marketing control.

5 Write short notes : (any three)    12

(i)    Relationship marketing

(ii)    Concept of marketing oriented demand

(iii)    Importance of sales forecasting

(iv)    Market share

(v)    Economical sales forecasting.

Instead of good quality and low price, this soap could not get enough success. It captured only 10% market share in last two years.

Prince Ltd. wants to introduce a new soap, full of fragrance and containing milk specially for ladies. Company wants to name it 'White skin'

Marketing Manager believes that this soap should be introduced only after marketing research.

Questions :

(i) Give reasons for less success to 'Vishbath soap'.

(i) Will 'White skin.' Get success ? Why ?

(iii) Which information should marketing manager collect for marketing research ? Which method of marketing research will choose ?

SB-0515]    4    [ 400 ]

1

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