Veer Narmad South Gujarat University 2011-3rd Year B.Com SB-0516 keting : ( - 4 ) . - Question Paper
SB-0516
Third Year B. Com. Examination
March / April - 2011
Marketing : Paper - IV
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Time : Hours] : (<l) 6silq<3i Puunkiufl SnwiA u* qsq d-onql. Fillup strictly the details of signs on your answer book.Name of the Examination : |
[Total Marks : 70 ""'N Seat No.: |
T.Y. B.COM.
Name of the Subject:
MARKETING - 4
Student's Signature
NIL
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-Subject Code No. |
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Instructions : (1) As per the instruction no. 1 of page no. 1.
(2) Question No. 1 is compulsory.
(3) Figures to the right indicate the marks questions.
1 Answer in brief : 10
(1) What is E-marketing?
(2) Give the four illustrations of convenience goods.
(3) Explain industrial product.
(4) Give the definition of service.
(5) What is mean by derived demand?
2 Explain the meaning of industrial product and discuss 12 its characteristics.
OR
2 Discuss the types of services. 12
3 (a) Discuss the Installation. 6
OR
3 (a) Discuss the speciality product. 6
(b) Explain the distinguish between product and service 6
4 (a) Discuss any three characteristics of consumer product. 6
(b) Explain the marketing research in the marketing of 6 consumer product.
OR
4 (a) Discuss the three characteristics of services. 6
(1) Pricing of industrial product
(2) E-marketing
(3) Problems of marketing
(4) Marketing of engineering goods
(5) Distinguish between convenience goods and shopping goods.
6 Gujarat S.T. Corporation was established to provide a cheap 12 rate travel service to public. To attract long distance travelers they are planning distinct schemes and offering additional facilities. For planned tours, they are offering new routs and places of visits. For regular travelers, they proving monthly pass.
Gujarat S.T. Corporation has started offering special facihties, better than even the railways. Such facilities include complete A.C. Video coach, buses with provision of break fast, cold drinks, mineral water, magazines, music channels, dinner etc.
They also include safety belts as in aero planes. The travelers also protected by accident insurance. It is expected that travelers would prefer traveling by such luxury coaches. Questions :
(1) Do you believe that the service of the corporation would attract the travelers? Why?
(2) What are the rate of ticket you suggest, explain with reason ?
SB-0516] 4 [ 300 ]
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Attachment: |
| Earning: Approval pending. |
