Veer Narmad South Gujarat University 2011-1st Year B.Com SalesmanShip and Publicity, ,- , Veer Narmad South University - Question Paper
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University: Veer Narmad South Gujarat University
Program Name :First Year B.Com
Course Name: SB:0320 - Salesman Ship and Publicity, 1st Year B.Com Examination, March-2011, Veer Narmad South Gujarat University.
examination Month and Year: March-2011.
Duration : three hours
Maximum marks:- 70
Attachment :- PDF file containing SB:0320 - Salesman Ship and Publicity, March-2011.
SB-0320
First Year B. Com. Examination March / April - 2011 Salesmanship & Publicity
(New Course)
Hours] [Total Marks
Time :
70
~N Seat No.:
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Name of the Examination :
F.Y. B.COM.
Name of the Subject:
Salesmanship & Publicity
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Instructions : (1) As per the instruction no. 1 of page no. 1
(2) Question No. 1 is compulsory.
(3) Figures to the right indicate full marks of the question.
1 Answer in brief : 12
(i) Give the definition of salesmanship.
(ii) Explain the meaning of buying motive.
(iii) When should a salesman be appointed?
(iv) What is meant by advertising?
(v) Explain the meaning of programme of advertising.
(vi) What is meant by selling points?
2 (a) Salesmanship is both an art and a science - Explain. 6 (b) Discuss about following customers and how will you 6 deal with them as a salesman?
(i) Talkative customer
(ii) Silent customer.
2 (a) Explain the different stages of sales process 6
mentioned by Shree Peterson.
(b) As a salesman how will you deal with the following 6 objectives from customers :
(i) I have got enough stock.
(ii) Your price is too high.
Discuss the various systems of wages paid to the salesman. 12
What is sales promotion? Explain its various methods. 12
4 (a) Explain the objectives of advertising. 6
behaviour.
4 (a) Television is an effective medium of advertisement 6
- Explain.
(b) What are the factors taken into consideration for the 6 selection of the media of advertisement. Discuss in detail.
5 Write short notes : (any three) 12
(i) Travelling salesman
(ii) Functions of sales manager
(iii) Advertisement of internet
(iv) Social responsibility of advertising
(v) Functions of advertising department.
6 Shree Sai Electricals Ltd. is producing and selling 10 electrical appliances since last 20 years. Demand of these appliances is increasing constantly. Company has rich and upper middle class type of customers.
Company is conscious about product quality and have objective of maximum profit and prestige. Due to propaganda of media the demand of products has increased as well as competition has also increased due to high profit margin. Questions :
(i) Which strategies should be adopted by company to increase and maintain sales?
(ii) Which media of advertisement should be used? Why?
Give your arguments.
SB-0320] 4 [ 200 ]
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Attachment: |
| Earning: Approval pending. |
