Veer Narmad South Gujarat University 2011-2nd Year B.Com Business Administration, ,- , Veer Narmad South University - Question Paper
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University: Veer Narmad South Gujarat University
Program Name :Second Year B.Com
Course Name: SB:0407 - Business Administration, 2nd Year B.Com Examination, March-2011, Veer Narmad South Gujarat University.
examination Month and Year: March-2011.
Duration : three hours
Maximum marks:- 70
Attachment :- PDF file containing SB:0407 - Business Administration, March-2011.
SB-0407
Second Year B. Com. Examination March / April - 2011 Business Administration
Time : 3 Hours] :
[Total Marks : 70
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Instructions : (1) As per the instruction no. 1 of page no. 1
(2) Question No. 1 is compulsory.
(3) Figure to the right indicate full marks of the question.
1 Answer in brief : 10
(i) State the meaning of Human Resource Planning.
(ii) State the needs for executive development.
(iii) What is meant by Job Description?
(iv) 'What is meant by Lock-out?
(v) What is meant by Price Discrimination Policy?
(vi) What is meant by E-Auction?
(vii) State only the characteristics of product line.
(viii) Give the meaning of advertising.
(ix) What is mean by Marketing Management.
(x) What is meant by Market threat?
(a) Explain the external factors affecting of Human 7 Resource Planning.
(b) Explain the difference between Training and 7 Development.
OR
(a) What is meant by Trade Union? Explain its six roles. 7
(b) Explain On the Job Methods of executive development. 7
(a) Explain the customer concept of marketing. 6
(b) What is Marketing Mix? Discuss its elements in detail. 6
OR
(a) Distinguish between publicity and advertisement. 6
(b) Explain the Micro-Environment factors of Marketing. 6
(a) Discuss the objectives of pricing. 6
(b) Explain the advantages of Branding to producers. 6
OR
(a) What is meant by Market Research? Explain its 6 advantages.
(b) What is Market segmentation? Explain its importance. 6
5 Write short notes (any three) 12
(i) Scope of Human Resource Management
(ii) Government Market
(iii) Benefits of online Stock Trading
(iv) Multiple Management Method
(v) Process of Marketing Control.
SB-0407] 3 [Contd...
6 Case : 10
A company manufacturing readymade garments established in last 3 years, buy a large stock of cloth from the mills and make bush-shirts, trousers, frock, skirt, midi maxy etc. For sound and good tailoring the company has deployed its own expert tailors and get the dress tailored under its observation. Readymade clothes are sold to retailors and they sell the garments. The company had its own store also from where it directly sells the garments. During the last
3 years sales have been quite satisfactory.
During a talk with the salesmen of its store and from retailers the company gets the information, that many customers come and go away since, for some size is not upto their need where as some dislike colours where as some complain of lower quality of cloth used. Many consumers also say that the price may be higher but quality of cloth should be good. In this way many consumers go away.
Questions :
(i) What should company do after hearing all such criticisms of public?
(ii) According to you which information the company must get?
SB-0407] 4 [ 15000 ]
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Attachment: |
| Earning: Approval pending. |
