Veer Narmad South Gujarat University 2011-2nd Year B.Com keting -2, ,- , Veer Narmad South University - Question Paper
Get previous year ques. papers for 2nd Year B.Com You can download from here.
University: Veer Narmad South Gujarat University
Program Name :Second Year B.Com
Course Name: SB:0415 - Marketing Paper-II, 2nd Year B.Com, March-2011, Veer Narmad South Gujarat University.
examination Month and Year: March-2011.
Duration : three hours
Maximum marks:- 70
Attachment :- PDF file containing SB:0415 - Marketing Paper-II, March-2011.
Second Year B. Com. Examination March / April - 2011 Marketing : Paper - II
Hours] [Total Marks : 70
Time : %?Kl :
M
6silq<3i Puunkiufl SnwiA u* qsq <KH=fl. Fillup strictly the details of signs on your answer book.
N Seat No.:
Name of the Examination :
S. Y. B. COM.
Name of the Subject:
|
-Subject Code No.: |
|
-Section No. (1,2......): Nil |
aHL WUH HlUl :
*lo
U) Bnd GHHk'SL Hsci ?
(&) fasllUddl aiR IL<hX WWl.
* (*l) (3VHl5dl fcll'SI. fe4l U<Si[4 %LH*M.cCl.
v9
v9
IX
(H) cH.[S4Ld tolSKl MhI %LH*M.cCl.
(<h) &Hd GHHteLd *di Uk<H.ll SlHWiL.
*1*
*1*
3 ?Hd 'WUHH q.Ul&Hl &U*iL d ?
(*l) W =>Hd HLUddl HRV'lCiOO-fl awl *l. 6
(h) PiRhh. mrhl q.aiq. ml ml d ? =*hl <i2L<Cl <h.<&r %tekHl e M &d H3LL* d ?
H*l<U
(*l) fadL HLldL iLHL 6
(<h) *el*dL <HL<H 5Hd foeiKH 6
dtH <HHl : (LH d >l?l) *1 *
(*l) iLLHC-il |LddL C-U<Hl (<h) 6L&U* HLfedL <LLCHl ($) HMHld *=LL ii) folLCs H6t<L
(&) HLSLRdL <LLCHl.
kl : *lo
M Mkli OlOlH toll HdLL &. iUdl cLLHL HLd &. % dH 5HL isM.'tldl Hl3[l Hd<SR 6l dl dRdl HUldl L'SL HIS dH fadLdL ML HLLHl 5HUdL<ULl ? H ?
M feH, M3L &H, k-iH HL*, 6* *it&l M mHddl Sl'iG.
(<h) &H5lOHM 6lH LH-Oi %LL I T.V.
d faR.
($) Hla* hR
Instructions : (1) As per the instruction no. 1 of page no. 1
(2) Question No. 1 is compulsory.
1 Answer in brief : 10
(a) Define promotion.
(b) What is discount?
(c) What do you mean by pricing?
(d) What is the role of middle man in channels of distribution?
(e) Give four advantages of advertising.
2 (a) Explain the sales promotion method of consumer level. 7
(b) Explain the functions of personnel selling. 7
OR
2 Explain the factors affecting pricing. 14
3 Explain the various types of pricing policies. 12
OR
3 Explain the various services rendered by whole 12
sellers and retailers.
(a) Discuss Weights and measurement act 1977. 6
(b) State the various types of discounts and how they are 6 useful in promoting sales.
(a) Explain the various functions of distribution channels. 6
(b) Explain the merits and demerits of departmental stores. 6
5 Write short notes : (any three) 12
(a) Chain stores
(b) Advantages of hyper markets
(c) Elimination of midde man
(d) Importance of sales promotion.
(e) Importance of warehouses.
6 Case Study : 10
A' Ltd is diversified company dealing in variety of products.
If you are a marketing manager of the company, which channels of distribution will you suggest for the following products for effective sales and why?
(a) Range of cosmetic products like face cream, shaving cream, talcum powder, hair oil etc.
(b) Electronic Home Appliances like T.V. sets Refrigerators, Ceiling fans etc.
(c) Four wheeler cars etc.
SB-0415] 3 [ 600 ]
|
Attachment: |
| Earning: Approval pending. |
