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KIIT University 2009 B.Tech Electronics and Tele-Communication Engineering Management concepts and practices - Question Paper

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MANAGEMENT CONCEPTS AND PRACTICES
SIXTH SEMESTER
USE PICASA FOR BETTER VIEW

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SIXTH SEMESTER EXAMINAT10N-2009 MANAGEMENT CONCEPTS & PRACTICES [ HU 605 ]

Full Marks: 70    Time: 3 Hours

Answer any SIX questions including Question No. I which is compulsory.

The figures in the margin indicate full marks.

Candidates are required to give their answers in their own words as far as practicable and of all parts of a question should be answered at one p/ace onA.

1. a) What isthe planning function of management?    [2x10

b)    Which of the following are current assets and current liabilities

-    Cash and bank balances -Accounts receivable

-    Stock of raw materials -Temporary investment

-    Prepayment -Outstanding expenses -Sundry creditors

-    Dividends payable

c)    Write any four important principles of management according to Henry Fayol.

d) Determine the payback period for a proposed investment as follows:

e) Distinguish between selling and marketing.


End of year

0

1

2

3

4

5

Cash flow in $000

-100

20

50

30

36

40

(0

KUT-U'2009/Spnng End Semester Examinanon-2009


Whaiisvdnabtepncepo g) Wnle the four siages of adverting planning.    %

fy VVMfsthestgrAancsndobjeelmofcurTentratio?

9 6ymearttofagiaph,expianifnvencwycDstretabansNp. j) Wtatarethebeoefits ofinventory control?

Z a) Eqjlain the following management functions    p+2

(I) Staffing

(i)    Control ing

b) Discuss the principles and features of scientific (6 management

S. a) Mention the uneontroftable variables influencing the [6 marketing strategies and polities of a firm in a ooropetilte market Describe any three such vanabfes.

k) Whatis a dtttfion channel? Discuss thefactors that (4 are taken into account white selecting a suitable distribution channel.

4. a) What is the importance of advertising In the marketing [4 strategy of a firm Explain how the following products have become successful in the market because of the strategic advertising

(0 WILLS FILTER

(ii)    ONI DA TV

b) What could bathe salea promotlon strategy for    I*

(i)    a p rami urn b rand of loi let soap

(ii)    a beach side hotel during the monsoon (w) a newly opened restaurant

5* a) Bnafty describe each of the four main stages of the    I4

product afe cycle.

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b) Beve rely wanted to dedde whether lo 90 in for an MBA [6

prograrnmeafterl Economics. Kshe goes fix MSA, she will have to spend two years time and pay Rs.300000 each year towards tuition fees and living expenses. Thereafter she will get a Job of Rs.12,00,000 per year for the rest of her working Gfe. If she does not join MBA programme, the would take up a teaching job immed&elywhich wfl pay her Rs.00,000peryear for first three years, Rs.9,00,000 per year for the next three years and Rs.12,00.000 per year thereafter, tf the interest rate is 10%, decide the better course of action for Severely.

Assume that *U payments are made at the end of the year. Analyse the situation on the basic of the present values of the cash flows.

6. a) Computex company has a quick ratio off 3:1 and current p liabilities of Rs.'1.00.000 Stock in trade is Rs.50,000.

Find out its current assets and curredrabo.

b) From the following Balance sheet, prepare a schedufe [5 of changes in working capital

Capffei

31.12.01

31? 20*

At$#3

war

Surdrycredltcrs

45,000

40,000

Cash in h*id

10,000

15,000

Kite payble

50,000

46,000

Cash atBart*

50,000

65,000

Bank overdraft

70,000

75,000

Sundry Debttn

60,000

90,000

Outstanding expenses

5,000

7,000

Bills recavable

40,000

46.000

Un earned Income

10,000

12,000

Prepaid ajqfenses

5,000

e.000

FVLtocunt

1,00,000

1.75,000

Aeauedaaiiiifesjw

16,600

11,1x0

Reserve!

1,50,000

2,20,COO

Furniture

79,030

man

Debentures

2.20,000

Machinery

1,78,000

1.50,000

9iceC*ptil

1.00X100

1.00.000

Land4BuMkig

2.00,000

2.oaooo

7,50000

$.75,000

Gpotfni

50,000

40,000

P8M

30000

XL0QD

kneM*hirtier

3M00

- -__

7*1000

tig*.

XffT(y.VMHrV*"* frIIP

0)


c) Foftowmg balance sheet as on 31 si March 2008 pven below:

Capital & liabilities

Rs.

Assets 1

Rs.

Equity Capital

40,000

Fixed Assets

25,000

Preterence capital

10,000

Sundry debtors

25,000

General Reserve

9,000

Stock in trade

35,000

P/LAccount

1,200

Cash in hand & Bank

2,500

SundryCreditors

11,000

Prepaid expenses

500

Bills Creditors

4.200

Bank Overdraft

5,800

Outstanding expenses

6.800

8S,000

*4.000

Calculate the Fund from above balance sheet.

a)    An individual has made the arrangement to borrow Rs.2000 now from a private party and another Rs.2000 two years from now. The entire obligation is to be repaid at the end of 5th year. If the projected interest rate in year one, two, three, four and five are 10%. 12%, 12%. 14% and 14% respectively, decide, how much will be paid as a lump-sum amount at the end of 5th year

b)    Derive an expression for Economic Order Quantity (EOO).

c)    Given the market interest rate of 5% should you prefer Rs.200 gift now or an interest free loan of Rs. 1000 for 4 years.

a)    Write a note on ABC analysis.

b)    What do you uncterstand by corporate planning. In what way it is different from long range planning?







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