KIIT University 2008 B.Tech Electronics and Tele-Communication Engineering Management concepts and practices - Question Paper
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SIXTH SEMESTER EXAMINATION-2008 MANAGEMENT CONCEPT AND PRACTICE
Vl-B.Tech /RegMUfi MCPHUMS (EAEC, EAtC)
Full Marks: 70
Vl-B.Tech /RegMUfi MCPHUMS (EAEC, EAtC)
Answer any SIX question* including Question Wo.i which is compulsory.
The figures in the margin indicate full marks.
Candidates are required to give their answers in their own words as far as practicable and pf fiii parts of a question should be answered at one nlnre /tniy
Pxio
1. Answer within four lines each.
a) Point out the characteristics of management.
b) What do you mean by Empire Building?
c) Explain the term specialisation.
d) What are the elements of modem theory?
e) What is labelling?
1) Explain test marketing.
g) Mention four distribution channels.
h) Define Mall Advertisement.
i) How Research Design is helpful in marketing?
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point out Ihe executive functions of Financial Management
*The concept of management is based on some principles. Explain.
a) WtetisaiMOduct?
b) Benga maitetrig manager how can you ntroduee a product in me market.
a) Elaintheobjsctweotpnce lr ti) E&lam the factore of price
Impite of drawbacks advertisement serves as a powerful element in sales promotion* Justify
Write short notes (any tw).
a) Me4<a*o<Acfcertemem W PMCpoiwy
c) Motion study ''
7. a) Define Financial Management. [3
b) Describe the functions of Financial Management. [7
8. Narrate Market Research Process. (10
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