University of Pune 2011-1st Sem Master of Marketing Management (M.M.M.) ; : MMM( ) - ; Title of the : Research Methodilogy (New 2008 Pattern) - Question Paper

Total No. of Questions : 6] [Total No. of Printed Pages : 2

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M. M. M. ( Semester - I ) Examination - 2011

RESEARCH METHODOLOGY

(New 2008 Pattern)

Time : 3 Hours] [Max. Marks : 70

Instructions :

(1) Question Nos. 1 and 6 are compulsory.

(2) Attempt any three from the remaining.

(3) Figures to the right indicate full marks.

Q.1) (A) Define Research. Discuss various types of Research in detail. [10]

(B) Prepare a frequency distribution table for the following observations : [05]

10, 12, 11, 13, 17, 18, 17, 15, 10, 11

12, 11, 13, 11, 15, 18, 10, 11, 20, 22

27, 21, 23, 28, 12, 13, 20, 17, 15, 18

22, 28, 11, 21, 27, 22, 13, 18, 19, 22

16, 20, 21, 20, 15, 14, 17, 24, 25, 30

Take class as 1-5, 6-10, 11-15....

(C) Draw a Bar Chart for the above data. [05]

Q.2) Discuss steps in Research Process. Also enlist various problems faced by Researchers. [10]

Q.3) Explain the following Sampling Techniques : [10]

(a) Stratified Sampling

(b) Cluster Sampling

Q.4) Elaborate importance of Scaling Techniques in Research. Also explain Ranking and Rating Scales with examples. [10]

Q.5) Design a questionnaire to collect opinion of subscribers on mobile number portability

introduced by TRAI in India. [10]

Q.6) Write short notes : (Any Four) [20]

(a) Sources of Secondary Data Collection

(b) Difficulties in Experimental Method

(c) Report Writing

(d) Error in Measurement

(e) Qualities of Workable Hypothesis

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