University of Pune 2011-1st Sem Master of Marketing Management (M.M.M.) ; : MMM( ) - ; Title of the : Research Methodilogy (Old 2005 Pattern) - Question Paper

Total No. of Questions : 6] [Total No. of Printed Pages : 2

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M. M. M. ( Semester - I ) Examination - 2011

RESEARCH METHODOLOGY

(Old 2005 Pattern)

Time : 3 Hours] [Max. Marks : 70

Instructions :

(1) Question Nos. 1 and 6 are compulsory.

(2) Attempt any three from the remaining.

(3) Figures to the right indicate full marks.

Q.1) (A) Discuss need, scope and significance of Social Research. [10]

(B) Prepare a frequency distribution table for the following observations : [05]

11, 13, 14, 12, 17, 18, 27, 21, 29 22

17, 18, 13, 21, 22, 27, 30, 5, 7, 2

3, 8, 7, 11, 17, 4, 9, 10, 2, 23

15, 18, 17, 4, 3, 21, 30, 14, 12, 20

2, 3, 7, 22, 25, 26, 28, 14, 19, 29

Take classes as 1-5, 6-10, 11-15....

(C) Draw a Bar Chart for the above data. [05]

Q.2) What is Primary Data and Secondary Data ? Explain sources of each. [10]

Q.3) Explain steps in Research Design. Also enlist qualities of Good Research. [10]

Q.4) Design a questionnaire to collect data regarding Customers Buying Behaviour towards Water Purifier in India. [10]

Q.5) Discuss various Probability and Non-probability Sampling Techniques used by Researchers.

Q.6) Write short notes : (Any Four) [20]

(a) Interview Method

(b) Use of Computers in Research

(c) Types of Scales

(d) Problems Faced by Researchers

(e) Characteristics of True Samples

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