Integral University 2008 Post Graduate Diploma keting managment - Question Paper

No of pages printed PGDAM-105

ROLL NO ..................

POST GRADUATE DIPLOMA IN
AGRI-BUSINESS MANAGEMENT

1st SEMESTER EXAMINATION, 2008-2009

MARKETING MANAGEMENT

TIME :3 HOURS total marks:100

note: (1) attempt any 5 ques.
(2)marks are indicated against every ques..

(1) What do you mean by the marketing Environment?Discus Micro and Macro marketing environment.
(20)
(2) describe segmenting ,Targeting and Positioning (STP). discuss in detail on the basis of market segmentation? (20)

(3) State and discuss the chief determinants of consumer behaviour.which of these determinants of these are the most vital for agrarian products? (20)

(4) pricing is stated to be the life blood of organisation .do you agree with this statement?Also discuss the methods of pricing. (20)

(5) discuss in detail the basics of marketing info system(MIS). (20)

(6) What do you mean by marketing communication?Discus the media of communication most suitable for agrarian consumers. (20)

(7) Write short note on any 4 out of the following: (5*4=20)
(a)Role of marketing management.
(b)Factors affecting pricing
(c)Branding and Packaging
(d)Marketing channel
(e)Advertising and Publicity

Earning:   Approval pending.