University of Pune 2007 B.C.A Computer Application KETING MANAGEMENT - Question Paper

[3196]-603
B.C.A. (Semester-VI) Examination-2007
MARKETING MANAGEMENT
Time: three Hours] [Max. marks: 80
Instructions:
(1) Attempt any 5 ques..
(2) All ques. carry equal marks.

Q1) describe ‘Marketing Management’. Briefly explain the core concepts of Marketing:

(a) Needs
(b) Wants
(c) Satisfaction

Q2) explain the channels of Distribution for industrial goods and consumer products in detail.

Q3) describe ‘Marketing Mix’. discuss different mixes in detail.

Q4) How is customer satisfaction related to ‘Consumer Behaviour’? explain.

Q5) What is ‘Marketing Research’? What role does it play in effective marketing?

Q6) discuss in details ‘Sales Promotion’ and different tools of Sales Promotion.

Q7) Write short notes on: (Any Four)

(a) Rural Marketing
(b) Marketing Environment
(c) Marketing Vs Selling
(d) Marketing Channels
(e) Impact of ‘Branding’
(f) Marketing Planning

Earning:   Approval pending.