University of Pune 2007 B.B.A RETIAL MANAGEMENT - Question Paper

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B.B.A. (SEMISTER – V) EXAMINITION – 2007
RETIAL MANAGEMENT
TIME : three HOURS [ MAX .MARKS : 80
INSTRUCTIONS : 1) ques. no one is compulsory.
2) Attempt any 4 out of the remaining.
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Q1) (A) What is ‘Retail’ and the functions of retailer ?
[10]
(B) What would be the social and economic impact of ‘Organised retail’ in
India ?
[10]

Q2) explain in detail the classification of retail stores. [15]

OR
Q3) What is the meaning of ‘Non store retailing’ and elaborate its different forms ?
[15]

Q4) define ‘franchise’ with examples. [15]

Q5) elaborate the different kinds of store locations ? discuss.
[15]

Q6) explain the different elements of ‘retail marketing mix’ detail.
[15]

Earning:   Approval pending.