University of Pune 2007 B.B.A RETAIL MANAGEMENT - Question Paper

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B.B.A. (SEMISTER – V) EXAMINITION – 2007
RETAIL MANAGEMENT
(Specialization: Marketing)
TIME : three HOURS [ MAX .MARKS : 80

INSTRUCTIONS : 1] ALL ques. ARE COMPULSORY
2] FIGURES TO THE RIGHT INDICATE FULL MARKS

Q1) elaborate Retailing ? discuss the functions of retailing [16]
OR
Q1) define in detail different ‘theories of retailing’. [16]

Q2) elaborate the several kinds of store locations ? Discuss [16]

OR
Q2) elaborate the several kinds of store locations ? explain [16]

Q3) What is ‘customer relationship marketing’ ? briefly discuss
‘Relationship Marketing stratigies’ in Retailing . [16]

OR
Q3) What is meant by ‘Relationship Marketing’ ? Comapre and
contrast the relationship marketing in organised and unorganized retail sectors.
[16]
Q4) elaborate various ‘Retail promotion strategies’ ? Why media selection is a very important problem in retail management . [16]
OR
Q4) What do you mean by sales promotion ? Write in detail various tools of sales promotion. [16]

Q5) Write short notes on: (any four) [16]
a)Role of a internet in retailing
b)Walls as retail selling tool
c)personal selling
d)publicity
e)characteristics of retailing
f)vertical retailing

Earning:   Approval pending.