Saurastra University 2006 M.B.A Strategic keting : – C-4407 - Question Paper

M. B. A. (Sem. IV) exam
April / May – 2006
Strategic Marketing : Paper – C-4407
(New Course)
Time : three Hours] [Total Marks : 100
Instruction : All ques. carry equal marks.
1 Reliance Industries (RIL) announced in January 2006, its plan
to foray into retail business with an investment of Rs. 3375 crore.
In India, organized retailing is currently estimated at Rs. 10,000
crore, accounts for 4% of the total business. As per 1 of the news
item published in Economic Times during October 2005, Mukesh
Ambani, MD of RIL has set a revenue target of Rs. 90,000 crore
by the end of 5th year from the retailing business. Please justify
your strategies to RIL for new market entry so that it achieves
the target.
2 Please evaluate the different strategies chosen by market leader and
market challenger in an industry.
OR
2 Why should a business need to follow market oriented perspective ?
Identify the corporate strategy decisions and suggest its marketing
implications.
3 explain the role played by competitive pricing, competitive
advertising and competitive sales promotion for the consumer
Electronic items in India. (In consumer Electronic items, please
restrict your content and examples to television, washing machine
and refrigerator only.)
OR
SY-9406] two [ 400 / 11-7 ]
3 Please explain the concept and kinds of power games. Also identify
the type of power games played by different players in Indian
Autombile sector with specific reference to car.
4 Write short notes on any 2 :
(1) Balancing customer and competition orientations
(2) Strategies for maching and declining market
(3) Role of organizing and planning in effective implementation
(4) Industry segmentation and competitive advantage.
5 (a) Please carry out macro analysis of domestic aviation sector
in India (i.e. for airlines industry)
(b) Also narrate the unsaid terms and conditins followed by
players in fragmented industry.

Earning:   Approval pending.