Indian Institute of Technology New Delhi - (IIT) 2011 Other Bachelor's Degree TS-1S: Foundation in Tourism,il” of BScin Hospitality and Hotel Administration - Question Paper
No. of Printed Pages : 2 TS-1 (s)
O
ON
Term-End Examination
April, 2011
TS-1 : FOUNDATION COURSE IN TOURISM
No. of Printed Pages : 2 TS-1 (s)
Maximum Marks : 100
Tune : 3 hours
Note : (i) Ansioer any five questions in about 600 words each.
(ii) All questions carry equal marks unless otherwise specified.
4. Discuss the importance and functions of Travel Agencies in the Tourism trade. 20
5. Write short notes in about 150 words each. 5x4=20
(a) Impact of Tourism on Environment.
(b) Relevance of maps and charts in Tourism Study.
(c) Constraints of Tourism Growth.
(d) Importance of communication skills for Tourism Professionals.
6. Explain the 4P's of Marketing Mix. As a domestic Tour Operator specialising in selling hill station destinations, how would you segment your market ? 10+10=20
7. Describe the various kinds of media used for tourism promotion. What information does one need to know before deciding on the type of media
to be used ? 10+10=20
8. Discuss the use and misuse of history in tourism 20 development and promotion.
9. What is the need for a Tourism Policy ? Describe the salient features of the Government of India's National Action Plan for Tourism, 1992. 8+12=20
10. Enumerate the main functions of Local Bodies in 20 India. Identify and discuss those functions relevant to tourism development and management.
10+10=20
TS-1 (D 2
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