Punjab Technical University 2007 Post Graduate Diploma Tourism Management TOURISM PROMOTION: RESORT MANAGEMENT - Question Paper
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Total No. of Questions : 13] [Total No. of Pages : 02
J-3307[S-1163] [2037] PGDATHM (Semester - 2nd)
TOURISM PROMOTION: RESORT MANAGEMENT (PGDATHM-202)
Time : 03 Hours Maximum Marks : 75
1) Section - A is compulsory.
2) Attempt any Nine questions from Section - B.
Section - A
a) Differentiate between recall test and recognition test.
b) Mention four sales support techniques for tourism promotion.
c) Differentiate between a hotel and a motel.
d) Define the term public relations.
e) What are the different public relation techniques?
f) Write a brief note on Year-round resort and winter resorts.
g) Define an urban resort.
h) Define visitor market.
i) What is the impact of seasonality of resorts?
j) Enlist the various characteristics of Resort management.
k) What are the various sources of revenue in a resort?
l) Define the term activity control.
m) What do you understand by community relations?
n) Identify the social impact of the resort planning and development process.
o) Discuss target marketing in context of resort planning and development.
Q2) Describe briefly the scope and functions of public relations.
Q3) Discuss the factors limiting the range of recreational activities that can be offered by a resort.
Q4) Discuss the role and functions of an Advertising Agency in fulfilling the objectives of an advertisement.
Q5) Discuss the various characteristics of Hotel management.
Q6) Internet has emerged as one of the major advertising medium for the marketers. Comment on the merits and demerits of using this medium by marketers.
Q7) Discuss the steps involved in planning the advertising for tourism promotion.
Q8) Examine the factors to be considered while selecting an advertising agency.
Q9) Write short note on Selection of Advertising Media.
Q10)Distinguish facilities planning for resorts from that of other types of hotels.
Q11)Summarize the market feasibility, and competition analysis considerations of resort recreational activities.
Q12)Describe five different types of hotels.
Q13)Describe the various methods for determining advertising effectiveness.
J-3307[S-1163] 2
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