Punjab Technical University 2007 Post Graduate Diploma Tourism Management KET RESEARCH - Question Paper
[Total No. of Pages : 02
Roll No.......................
Total No. of Questions : 13]
[2037] PGDATHM (Semester - 2nd)
J-3310[S-1166]
MARKET RESEARCH (PGDATHM-205)
Maximum Marks : 75
Time : 03 Hours
Instruction to Candidates:
1) Section - A is compulsory.
2) Attempt any Nine questions from Section - B.
Section - A
Q1)
a) Enlist the components of the modern marketing system.
b) Mention any four ways in which primary data can be collected.
c) What is an internal records system? Give its use.
d) Give two examples of decision models that marketing managers use.
e) Enlist the various types of probability and non-probability samples.
f) Define market.
g) Write a short note on which market to measure.
h) Distinguish between market demand and company demand.
i) What is a market penetration index? j) Define sales budget.
k) What do you understand by market potential?
l) Explain the Market-Buildup Method of assessing area market potential.
m) Write a brief note on composite of sales force opinion.
n) Define market test method.
o) Write a short note on total market potential.
Q3) Explain the importance of marketing information systems.
Q4) How can marketing decision support systems help marketing managers make better decisions?
Q5) Discuss in detail the components of a modern marketing information system.
Q6) What constitutes good marketing research?
Q7) Write a detailed note on estimating current demand.
Q8) How can demand be more accurately forecasted?
Q9) Write a detailed note on primary and secondary data sources.
Q10) Give an explanatory note on internal records system.
Q11)Elaborate the observational research explaining its advantages.
Q12)Elaborate the three main research instruments in collecting primary data.
Q13)Marketing is becoming a battle based more on information than on sales power. Comment.
J-3310[S-1166] 2
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