Punjab Technical University 2007 Post Graduate Diploma Hotel Management KETING, SALES AND PR (PGDATHM-106) - Question Paper
Roll No...........................
Total No. of Questions : 13] [Total No. of Pages : 02
MARKETING, SALES AND PR (PGDATHM-106)
Time : 03 Hours Maximum Marks : 75
Instruction to Candidates:
1) Section - A is compulsory.
2) Attempt any Nine questions from Section - B.
Section-A
a) Define marketing and outline the concept of need, want and demand.
b) Write a note on Green marketing.
c) Describe the 4Ps of marketing mix.
d) Why are marketing intermediaries required?
e) Differentiate between selling and marketing.
f) What do you understand by the term internal marketing?
g) Perish ability and heterogeneity characterizes a service product. Comment.
h) Differentiate between Production and Product concepts of marketing.
i) Define :
(i) Satisfaction.
(ii) Value proposition.
j) What is relationship marketing?
k) What do you understand by the term supply chain in tourism marketing?
l) Outline the meaning and importance of marketing strategy.
m) Define simple marketing system.
n) What do you understand by the term positioning?
o) Write a short note on tourism marketing?
[9 x 5 = 45]
Q2) Is there any difference between marketing and selling? If so, how do these two functions differ from each other in scope and activities?
Q3) What do you understand by marketing environment? Discuss the importance and characteristics of the marketing environment.
Q4) Define the following with example:
(a) Behavioral segmentation
(b) Psychographic segmentation
Q5) Evaluate the product life cycle (PLC) theory.
Q6) Define distribution channel and discuss their functions and roles.
Q7) Describe the steps of market segmentation and targeting.
Q8) Write a note on marketing mix of a service product.
Q9) What are the main aspects of service marketing?
Q10) Write a note on marketing channels.
Q11) What are the main duties of a marketing manager in star category hotel? Q12) Write the importance of societal marketing in case of tourism industry? Q13) Discuss various types of marketing strategies.
J-3204[S-1060] 2
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| Earning: Approval pending. |
