Punjab Technical University 2007 Post Graduate Diploma Hotel Management CONFERENCES & EVENTS MANAGEMENT - Question Paper
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Total No. of Questions : 13] [Total No. of Pages : 02
J-3206[S-1062] [2037] PGDATHM (Semester - 2nd )
CONFERENCES & EVENTS MANAGEMENT (PGDATHM-208)
Time : 03 Hours Maximum Marks : 75
Instruction to Candidates:
1) Section - A is compulsory.
2) Attempt any Nine questions from Section - B.
Section-A
a) Define Event Calendar.
b) What is a Concept Brochure?
c) What is the role of Database in Event Management?
d) Why do Event managers need a Media Plan?
e) Define Exhibitors Profile.
f) Discuss the importance of a Duty Chart.
g) Define Event conceptualization.
h) For who is the Publicity material designed?
i) Write a short note on Post-Event tasks.
j) As an Event manager what would you do to understand your clients needs?
k) Define Theme Based Exhibitions with 2 examples.
l) Give two examples of BTL Promotions. m) Enlist the qualities required in an Event Executive. n) What is the importance of venue in Event Management?
o) Name 5 most commonly used equipments in an Event.
[9 x 5 = 45]
Q2) What is event conceptualization? Discuss the steps involved in event conceptualization?
Q3) Discuss in brief various areas of Budget Checklist for an event.
Q4) List any 5 event management companies with at least two events they have organized?
Q5) Write a detailed note on Security Planning for an Event.
Q6) Design a trade fair of your choice. How would you market the same?
Q7) Discuss in details the steps involved in managing a convention.
Q8) Explain the term Marketing Plan. How will you develop a marketing plan for a Sports Event?
Q9) Who is a Show Manager? Discuss the responsibility of a Show Manager.
Q10) Events need careful planning. Comment.
Q11) How would you manage a Product Launch for a company?
Q12) How are marketing and promotion responsible for the success of a convention?
Q13) How would you market an exhibition to various participants?
J-3206[S-1062] 2
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