Punjab Technical University 2008 M.Com Commerce KETING MANAGEMENT - Question Paper

P.G. DIPLOMA EXAMINATION, Marketing management ques.

MARKETING MANAGEMENT

ans any 5 ques.. All ques. carry equal marks. (5 × 20 = 100)

1. elaborate the challenges of marketing in
India ? And discuss the scope of marketing.

2. define the important buying motives and
their relevance to marketing.

3. discuss the advantages and limitations of
marketing planning.

4. discuss the importance and the factors that
are to be considered in sales forecasting.

5. define the steps in new product development
with an example.

6. discuss the kinds of branding with examples.

7. explain the popular methods used for pricing.

8. define the nature and scope of advertising.

9. How far the hire purchase schemes are used
by industrial goods marketers in India ?

10. discuss the steps taken by the government in
protecting consumer rights in India.

Earning:   Approval pending.