Punjab Technical University 2005 M.B.A Business Administration KETING LOGISTICS (N2) MB 505 - Question Paper

MARKETING LOGISTICS (N2) MB 505 3rd/ fourth Sem. May 2k5

Max marks 60

Note: part A is compulsory. Attempt any 4 ques. from part B

Section A Marks two every

1.
(a) Highlight the benefits of integrated logistics management to a business enterprise.
(b) What is the importance of good packing in logistics?
(c) Define customer service.
(d) Define International Logistics.
(e) What factors should be considered while selecting material handling equipment?
(f) Define Logistics info System.
(g) Highlight the importance of routing.
(h) What do you mean by inter-modal transport?
(i) What is Physical Distribution?
(j) What factors should be kept in mind while processing the order?

part B Marks 10each

2. (a) Highlight the functions of logistics management in organizations.

(b) define different modes of transportation.

3. Highlight the importance of inventory management in business organizations. define the different techniques of inventory control, with suitable illustrations.

4.Explain different costs associated with logistics management. provide examples.

5 (a) discuss the different factors to be kept in mid while deciding the location of a warehouse.

(b) define different option material handling equipments commonly used.

6. Highlight different components of Logistics info system. elaborate important considerations in the design of a Logistics info system?

7. Write notes on:
(a) Logistics Organization
(b) Containerisation

Earning:   Approval pending.