Punjab Technical University 2005 M.B.A Business Administration KETING MANAGEMENT (N2) MB 204 - Question Paper

MARKETING MANAGEMENT (N2) MB 204 second Sem May 2k5

Max marks 60

Note: part A is compulsory. Attempt any 4 ques. from part B

Section A Marks two every

1.
(a) Define marketing
(b) What are purposes of branding?
(c) What do you mean by segmentation?
(d) What is meant by positioning?
(e) What is marketing mix?
(f) What are functions of packaging?
(g) Discuss components of marketing info system?
(h) What is meant by public relations?
(i) Define differentiation
(j) Define consumer behaviour.

part B Marks 10 every

2. Highlight the role of marketing in business organizations. define different environmental factors which influence marketing decisions.

3. define different factors influencing consumer behaviour. discuss the consumer buying process with examples

4. Why do new products sometimes fail? define the steps involved in the new product development process, with suitable illustrations.

5. define the important factors to be considered while pricing a product. discuss option pricing strategies.

6. (a) discuss different techniques of controlling the marketing efforts.
(b) highlight major decisions involved in the sales force management.

7. Write short notes on any two:
(a) Marketing Channels
(b) Promotion mix.

Earning:   Approval pending.