Punjab Technical University 2005 M.B.A Business Administration KETING RESEARCH (N2) MB 501 - Question Paper

MARKETING RESEARCH (N2) MB 501 3rd/4th Sem May 2k5

Max marks 60

Note: part A is compulsory. Attempt any 4 ques. from part B

Section A Marks two every

1.
(a) Discuss the advantages of conducting marketing research.
(b) What is Scaling?
(c) Identify benefits of conducting cluster analysis.
(d) What is conjoint analysis?
(e) What is the meaning of media research?
(f) What do you mean by product positioning?
(g) What are the benefits of conducting test marketing?
(h) How Market Research can help in brand positioning?
(i) What are the advantages of conducting motivation research?
(j) Define Marketing Research.

part B Marks 10 every

2. elaborate the major areas of Marketing Research? Highlight the steps involved in the process of marketing Research .

3. differentiate ranging from Primary and Secondary Data. discuss major secondary sources of data, with suitable examples.

4. Highlight major techniques of sales forecasting. provide examples in support of your ans.

5. (a) elaborate the major scaling techniques? what are.
(b) Write a note n experimental Design.

6.What are the advantages of conducting International marketing Research? Why conducting marketing research overseas if more difficult than doing the marketing research domestically?

7. Write notes on:
(a) Questionnaire Design
(b) Descriptive Research.

Earning:   Approval pending.