Punjab Technical University 2005 M.B.A Business Administration RURAL KETING (N,N2) MB 507 - Question Paper

RURAL MARKETING (N,N2) MB 507 3rd/4th Sem May 2k5

Max marks 60

Note: part A is compulsory. Attempt any 4 ques. from part B.

part A Marks two every
1.
(a) Define rural marketing.
(b) What is Thomson Index?
(c) What is cooperative marketing?
(d) What are issues encountered in marketing of services in rural areas?
(e) What are the factors hindering consumer education in rural areas?
(f) Write a short note on size of rural market.
(g) What do you mean by regulated markets?
(h) Suggest suitable distribution channels for marketing consumer durables in rural markets.
(i) What do you mean by cottage industry?
(j) What factors should be considered while undertaking product planning in rural markets?

part B Marks 10 every

2. Highlight the importance of rural marketing in a developing country like India..

3. Write a note on marketing of agricultural produce with suitable illustrations.

4. elaborate the factors influencing rural markets?

5. (a) discuss the different channels of communication available for promoting products in rural areas.
(b) Write a note on marketing of cottage industry products.

6. Critically examine the role of government and NGO’s in rural marketing.

7. Write notes on:
(a) Rural Market Index.
(b) Marketing Research in Rural Areas.

Earning:   Approval pending.