Punjab Technical University 2005 M.B.A Business Administration STRATEGIC MANAGEMENT (N2) MB 401 - Question Paper

STRATEGIC MANAGEMENT (N2) MB 401 3rd/4th Sem May 2k5

Max marks 60

Note: part A is compulsory. Attempt any 4 ques. from part B.

part A Marks two every
1.
(a) Define strategy
(b) What do you mean by vision statement?
(c) What is QUEST?
(d) What is benchmarking?
(e) What is stability strategy?
(f) What are cost leadership strategies?
(g) What do you mean by focus?
(h) What are the benefits of differentiation strategy?
(i) What are the purposes of corporate restructuring?
(j) What do you mean by retrenchment strategy?

part B Marks 10 every

2. Highlight the steps involved in the strategic mgt. process. provide suitable illustrations.

3. What factors should be kept in mid while undertaking environmental scanning? discuss with suitable illustrations.

4. What is Strategic Advantage Profile? define important techniques of undertaking organizational appraisal.

5. An organization wishes to pursue growth strategy. define the alternate strategies the organisation can follow to grow.

6. (a) Highlight the concept of core competence, with suitable illustrations.
(b) define the salient features of BCG Matrix.

7. What are important factors to be kept in mind while undertaking strategy evaluation? define various techniques of strategy valuation and control.

8. Write notes on the following:
(a) G.E. 9-cell model (b) Synergy.

Earning:   Approval pending.