Punjab Technical University 2006-5th Sem M.B.A III/I INTERNATIONAL BUSINESS AND KETING - Question Paper

INTERNATIONAL BUSINESS AND MARKETING
M.B.A(PRO)
IIIrd /IVth Semester (2096)

Time: three Hours Max Marks:75

Note: Part A is compulsory and have 15 short ans ques. of two marks every. Part B is consists of 12 long ans ques. of five marks each,out of which you have to attempt 9 ques..

SECTION A
1 Write short note on the following:

(a) describe operating suppliers.
(b) Differentiate ranging from process materials and raw materials.
(c) Differentiate ranging from gatekeepers and influencers.
(d) Discuss the pricing objectives.
(e) What do you meant by balance of payments?
(f) ‘National markets are converting into international markets’, explain.
(g) ‘The eastern industrial philosophy is superceding the western industrial philosophy ‘. explain.
(h) What is meant by the basic forces that shape global marketing strategies?
(i) ‘Political environment of country plays key role in regulating legal framework for international marketing’. explain.
(j) What is meant by the sample indicators of market potential?
(k) Differentiate ranging from the local market and international market triggers.
(l) What is the utility of tailoring communication?
(m) How government regulations of a country help or hinder the international distribution?
(n) What is meant by hybrid strategies?
(o) How consumer market segmentation is done in the situation of international marketing?


Part B (9X5=45)
2 What are the major considerations that a company takes while buying major equipments?
3 ‘Industrial demand is a derived demand’, discuss with examples.
4 Discuss economic and political influencing factors in the situation of organizational buying.
5 What are the different pricing stratagie that large industrial organizations follow?
6 Define international marketing and explain reasons for increased interests in international marketing.
7 How collection of legal and regulatory data is necessary incase of international marketing?
8 Discuss with examples the sample infrastructural indicators of competitive structure.
9 Discuss the different phases of international market development.
10 What are different influencing factors that decide the modes of entry into international markets?
11 Differentiate ranging from the franchising and wholly owned subsidiaries.
12 What is meant by product modification in the situation of standardization? explain with examples.
13 Discuss how a company can achieve global synergies.

Earning:   Approval pending.